PROMPT: Best Purchase

Daily writing prompt
What is the best purchase you have ever made?

I can’t claim I’ve ever done as well as Peter Minuit (buying Manhattan for $24) or Thomas Jefferson (picking up the Louisiana Territory at $0.04 / acre,) or the USG (acquiring Alaska for $0.02 / acre.)

I once bought a nice stick (which still have,) but it was not a tremendous bargain.

BOOK: “The Attention Merchants” by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our HeadsThe Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
My rating: 5 of 5 stars

Publisher Site — Penguin

This book explores the evolution of capturing attention for commercial purposes. It delves into the history of attention economics from the development of print ads to the pursuit of virality via the internet and social media. Wu outlines how different media (e.g. print, radio, television, cable tv, and the internet) learned different lessons about how to make advertising work given the unique nature of each platform. The book also offers insight into how advertising spawned a market for people’s personal consumer information as the internet era began to allow companies to target ads for maximum effect, rather than using the scattershot approach that was all that was available to radio and broadcast television.

I found this book to be informative and it’s a subject of which people should be aware. William James famously said, “…what we attend to is reality.” If James was right, our reality is being shaped by forces that often remain outside our awareness. If you are curious about the attention economy, this is a highly readable overview of the subject.

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PROMPT: 20 Years

Daily writing prompt
What’s a piece of technology you’re convinced will exist in 20 years?

I think cell phones will be replaced by cheap cyborg implants that fulfill the same myriad functions and more. Just as we were convinced that we were being given a great benefit with social media, when — in fact — we were just handing over our attention and data on the cheap. This time we’ll be signing away a great deal more — we’ll be meat puppets for the billionaires, carrying out consumption function programming as ignorantly blissful as Cypher from The Matrix. Welcome to the Cyber-Sheep economy. BAHaaaaah.

Proviso: People (me included) are shite at forecasting. We call broken clocks “genius” based on those two times a day they are right, but forecasting genius is just selection bias plus Mrs. Cleo pseudo-psychic tactics (be vague, sound specific.) Also, remember we are always one nuclear winter away from flint knapping being the prevailing mode of technology.

PROMPT: Loyal Subscribers

Daily writing prompt
How do you build loyal subscribers?

I don’t know and I kind of hate the term “loyal” applied to commercial and / or attention capturing domains. There can’t be any reasonable expectation that someone who bought your product once (either in cash or attention) owes you their attention and / or dollars in the future. If the answer is anything else than do your best work EVERY. SINGLE. TIME, then I think we’ve jumped the shark as a species.

PROMPT: Minimalism

Daily writing prompt
Do you believe in minimalism?

Absolutely. The IKEA Nesting Instinct has run amok, and Consumer is a definitionally discontented state of being.

Personally, I hate that I know what a duvet is.

PROMPT: Emojis

Daily writing prompt
What are your favorite emojis?
Faceless turd emoji.

I use my own system of criticism that inverts the usual scale, meaning that getting a zero (turds) is quite good (and increasingly rare,) and — unlike stars — if you ever reach a five-turd rating you are truly the worst. It saves time in conveying my thoughts on all sorts of things.

Try to live your life:

No poop emoji.

PROMPT: Don’t Understand

Daily writing prompt
What’s something most people don’t understand?

The substance of financial crises. Not to mention Quantum Mechanics and Calculus. Really, there’s virtually nothing that most people do understand. Have you met most people? They’re kind of dim.

But seriously, the thing that has been striking me lately is how often zero-sum thinking is applied to non-zero-sum games. Put simply, people often believe they are in a situation in which every gain by someone else corresponds to a loss for them, when that is often not the case. Manipulation to convince people otherwise is in full swing. People are being led to believe they have to worry if others are complimented or are doing well because it reflects poorly on them, when — in fact — it does not (necessarily.)

PROMPT: Budgeting

Daily writing prompt
Write about your approach to budgeting.

First, use what you’ve got to put food in your face. If there’s left over, acquire suitable shelter. If there’s some left, buy a book.

The Industrial Disease [Lyric Poem]

The runs of an old mill at Vickery Creek Park in Atlanta.
I heard the last gasp and wheeze 
of Industry's fatal disease.
Why would we need any workers?
We don't need factories!
We'll grow it all from nanobots
in a closet where you please.
There'll be a 3-D printer, printing
printers endlessly.
You won't hear another mention
of Industrial Disease.
The question is not how or where
to make it, that'll be a breeze.
The question on economist's minds...
that strains their expertise.
Is how will slobs who have no jobs
pay for their indices?

BOOK: “Mathematical Finance: A Very Short Introduction” by Mark H. A. Davis

Mathematical Finance: A Very Short Introduction (Very Short Introductions)Mathematical Finance: A Very Short Introduction by Mark H.A. Davis
My rating: 4 of 5 stars

Publisher Site – OUP

This is Oxford University Press’s Very Short Introduction to the field of the “Quants,” individuals who apply mathematics to questions of how to value financial assets and assess risks. The book begins by laying out how banking and financial markets work, then discusses how interest rates are determined, and then explores the quantification of various risks faced by lenders. The book finishes by discussing how the 2008 financial crisis impacted the field and how it operates in the wake of that event. (The 2008 crisis was described in an intriguing fashion in the book and movie The Big Short. It basically resulted from deceptive grading of mortgage-backed securities such that investors who thought they had the ultimate default-proof asset in fact had assets that not only could collapse, but — in fact — were bound to.)

Even though this book is a concise introduction, it shouldn’t be confused for a simple guide. It is not only mathematically intense but also jargon dense. It’s not a complete waste for someone without any advanced mathematics and / or economics / finance background to read, but there will be large patches that will likely be lost on one. (And if you’re not at all used to reading scholarly writing, it may be excessively daunting.)

If you want a quick guide to the field of quantitative finance, and you have an understanding of the mathematical notation used in calculus and statistics, I’d recommend this book. If you are interested in the topic but aren’t at all mathematical, you might start elsewhere (the aforementioned, The Big Short, might be a good place.)

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