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Category Archives: Business
PROMPT: Good Leader
What makes a good leader?
I don’t think I know, not really. But I don’t feel bad because I don’t think a lot of people who consider themselves experts do either. For example, one of the biggest cons in academia is that professors in business schools often get paid much more than their science and humanities counterparts on the presumption that they would go run businesses if they weren’t paid a higher salary than the others. Most of them would not. The idea that a thorough theoretical knowledge of the world of commerce and the operations of a corporation would translate into all the X-factors needed to head a company (e.g. charisma, risk-acceptance profile, creativity, and an internal emotional landscape that borders on [or is outright] psychopathic) seems laughable. If that’s the way the world worked a quartet of music professors would be outselling the Beatles and the ranks of Olympic gold medalists would be swollen with Kinesiology PhDs.
NOTE: I should explain the “psychopathy” crack. Many of us have quite enough angst from making decisions that seem to have the potential to ruin our own lives. Some can take a little more angst and are ok making decisions that might mess up not only their own lives, but also those of their children. It takes a special kind of reptilian-like nature (beneath the appearance of charm and polished interpersonal skills) to regularly make decisions that can screw up the lives of complete strangers by the hundreds or thousands.
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PROMPT: Crazy Business
Well, as we all know that voice-activated “digital assistants” (e.g. Siri and Alexa,) have both become insanely popular that they and spy on you around the clock, gathering information to sell to “big data” marketing firms, I propose a service that would involve coming to your house and making noises and statements that would turn the collected “information” into disinformation. The best part is, the package could be tailored to your desires and preferences. If you’re a milquetoast person but don’t like that reputation, you could get the Orgy Pack which would make your house sound like a non-stop bacchanal. If you’re really a mobster, there could be the sounds of meetings to set up a church bingo night. The possibilities are endless.
Remember, until the Robot Uprising, don’t let yourself be punked by the machines. Subscribe to DISINFORMATION DAILY today.
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PROMPT: Brands
None whatsoever. I have no loyalty to a logo. If you want my business, you need to provide a product or service that I need at a price &/or quality better than the competitors — every single time.
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BOOK REVIEW: Artpreneur by Miriam Schulman
Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity by Miriam SchulmanMy rating: 5 of 5 stars
Amazon.in Page
Release Date: January 31, 2023
This book is about half pep talk on selling one’s art at a higher price and half guide to marketing and selling art. “Pep talk” isn’t meant to diminish what the book does. First of all, the author does offer extensive justification for higher pricing, both from the body of research and from anecdotal experiences. Secondly, this is a pep talk that needs to be delivered and is the most important function of the book, by far. That doesn’t mean the book doesn’t do a fine job with the marketing and selling bits, but there are so many books available on that subject.
The book is directed toward graphic artists, though some of book’s message is of relevance to musicians and poets as well. (Perhaps that’s why I found the pep talk part so important, because it’s broadly germane to artists, whereas sales are quite different for media where huge numbers of copies are made versus one-of-a-kind works.)
If you’re a struggling artist or would like to avoid being one, this book is worth reading.
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BOOK REVIEW: The Art of the Tale by Steven James & Tom Morrisey
The Art of the Tale: Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling by Steven JamesMy rating: 4 of 5 stars
Amazon.in Page
This is a fine book on storytelling, storytelling with a focus on business presentations and speeches. That said, this is a topic for which the market is glutted. There are many books available about storytelling, and while this one doesn’t distinguish itself by being exceptionally bad, neither does it distinguish itself as exceptionally good. It’s a decent book on storytelling, and if you’re interested in stories for work presentations or speeches and haven’t read other books on the subject, you might as well try this one. However, if you’ve studied up on the subject, I wouldn’t expect to discover anything profound or novel in this book.
The book does focus on some subjects more than do others. One of my favorite parts was chapter 11, “Warts and All…,” because it addresses an issue that books tend to overlook or gloss over, and that’s how to deal with the skeletons in one’s closet (or in the company’s closet.) It offers an intriguing look at the dark side of Henry Ford.
One of the strengths of this book is that it summarizes key lessons and repeatedly revisits core concepts (e.g. the StoryCube, which is these authors’ outline for presenting the fundamental elements of a story.) The book’s greatest weakness is probably oversimplifications and banal statements, particularly given that the authors critique the simplifying statements of others. For example, they offer a criticism of the common distinction between plot- and character-driven literature that misses that there is something fundamentally different between Joyce’s “Ulysses” and “The Hunger Games” that is worth understanding, and – to the degree their criticism is true – much of this book could be similarly criticized as oversimplification or false dichotomization / categorization.
Reading this book helped me think about the subject of storytelling, particularly the non-written variety of story, but I can’t say there was anything groundbreaking or of unmatched profundity.
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Two Takes on a Bullish Limerick
On Wall Street, there was a commodities bull. The man knew finance, but could be rather dull. He made the bacon, until he was shaken to find foreign pork belly dumped by the shipful.
There was an oblivious bull of Wall Street whose life was portfolios and spreadsheets. His approach, academic, missing news of pandemic, he bet cruise ship line stock would increase.
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Customer Service Limerick
There once was a customer service rep
who spoke with a smile and great pep.
“That’s not my department,
but prepare for bombardment:
Your refund in twenty-six random steps.”
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BOOK REVIEW: Radium Girls by Cy
Radium Girls by Cy.My rating: 5 of 5 stars
Amazon.in Page
Out: April 6, 2022
This is a graphic novel that tells the same story [based on actual events] as the similarly titled, but otherwise unrelated, popular book by Kate Moore. The “Radium Girls” were women who worked at watch factories, painting luminescent numbers on watch dials. Unfortunately, the luminescent material being used was radioactive, and the painting process that these women were taught involved touching paintbrushes to their lips between strokes, causing them to ingest minute amounts of it everyday, often over many years. In today’s world, a person who found themselves glowing in the dark from a job (without protective equipment) would know something was radically wrong, but this took place about a century ago and understanding of radioactivity was much less – though scientists clearly understood that precautions needed to be taken when working with radium.
This book captures the highs and lows of a small group of workers from one of the watch / clock factories involved, the one in Orange, New Jersey. Ultimately, this is a sad story of deteriorating health and premature death, but it also shows a relatively new phenomena of women holding jobs that allowed them to increase control their own destinies. By showing the women as they tasted the good life, the experience of the bottom falling out created a more visceral experience. The women did earn a good wage — not the kind of money that makes cancer worthwhile, but higher pay than the usual salary available to women of the day.
I thought the story was well told and touching. The art was in an interesting style – sure to be the cup of tea of some but not others – but nevertheless clearly conveying events of the story. I’d recommend this graphic novel for readers interested in the subject.
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BOOK REVIEW: The Documentary Filmmaking Master Class by Betsy Chasse
The Documentary Filmmaking Master Class: Tell Your Story from Concept to Distribution by Betsy Chasse
My rating: 4 of 5 stars
This book focuses heavily on the business aspects of making a documentary – including legal, financial, and marketing issues [as opposed to the technical and creative aspects.] I suspect that makes it the perfect guide for many would-be filmmakers who learned the art and technique of filmmaking elsewhere, but who may be lacking insight into how to raise money, manage a team, and get the film seen by the right people – or just any people. On the other hand, if you’re expecting in-depth instruction on how to shoot or edit your film, this book doesn’t discuss those topics in great detail. [And would probably need many more graphics to do so. The author presents concepts like narrative arc and discusses interview questions, but that’s all conveyed readily by text.]
The book consists of 19 chapters arranged into seven sections. Section I is, quite logically, about what questions one should ask and answer before putting significant resources into a film. These are questions that one would logically expect a filmmaker to consider, but that could be overlooked in the heat of passion. For example, are there many films on the same subject (and, if so, did most of them flop?)
Section II discusses the business plan. Once one has preliminarily concluded it’s worth pursuing the project, the business plan involves outlining the project soup to nuts so that one isn’t making it up as one goes along, and running into the problems that improvising creates.
Section III explores various approaches to financing one’s project and what is required of each. There are chapters that compare and contrast investor funding, crowd funding, and grants and alternative funding, and which discuss what is needed for each. There is also a chapter about whether a sizzle reel is likely to be worthwhile. [A sizzle reel is somewhat similar to trailer, but cobbled together from existing footage.]
Section IV is about production. While I said this book is light on creative and technical material, it does address how to go about interviewing, and how to obtain b-roll, music, and other necessary material. Still, a lot of space is devoted to legal and human resources type issues. Section V is about post-production and is also a mix of technical and creative material related to assembling one’s film.
Like Section III, Section VI is one of the cornerstones of the book. It explains how to market one’s film and how to get it distributed. The pros and cons of being shown in a theater versus other platforms (e.g. streaming services, internet sites, etc.) is considered in detail. There is a lot of discussion of legalities and whether it is better to hire someone to handle these tasks or be involved with them oneself. The final section the conclusion.
There isn’t much in the way of ancillary matter in this book, though there are sample contracts and agreements where relevant, that – again – I imagine could be quite beneficial for those entering the field.
As a complete neophyte to the subject, I didn’t know what to expect. I did learn a lot of interesting information about the business and legal considerations involved in filmmaking. Chasse offers a great deal of insider insights. I don’t know how many surprises there would be for someone who’d gone to film school — or even for a dedicated autodidact, but there were certainly a lot of interesting tidbits for an outsider.
I’d highly recommend this book for someone who is interested in making a documentary, though if you haven’t spent a lot of time studying the technical and creative aspects (or at least making iPhone videos,) you’ll probably need to supplement this book with other information sources.
Tiger Riding for Beginners 