Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity by Miriam Schulman
My rating: 5 of 5 stars
Release Date: January 31, 2023
This book is about half pep talk on selling one’s art at a higher price and half guide to marketing and selling art. “Pep talk” isn’t meant to diminish what the book does. First of all, the author does offer extensive justification for higher pricing, both from the body of research and from anecdotal experiences. Secondly, this is a pep talk that needs to be delivered and is the most important function of the book, by far. That doesn’t mean the book doesn’t do a fine job with the marketing and selling bits, but there are so many books available on that subject.
The book is directed toward graphic artists, though some of book’s message is of relevance to musicians and poets as well. (Perhaps that’s why I found the pep talk part so important, because it’s broadly germane to artists, whereas sales are quite different for media where huge numbers of copies are made versus one-of-a-kind works.)
If you’re a struggling artist or would like to avoid being one, this book is worth reading.
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