Tag Archives: business

BOOK: “The AI-Driven Leader” by Geoff Woods

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The AI-Driven Leader: Harnessing AI to Make Faster, Smarter DecisionsThe AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions by Geoff Woods
My rating: 4 of 5 stars

Publisher site – Simon & Schuster

As the title suggests, this is a book about how leaders can use artificial intelligence (AI) to better perform their jobs, jobs which include many aspects – not the least of which is to facilitate greater adoption of AI by their company or organization. The author’s central premise is that AI offers tremendous potential but is often underutilized because leaders have too many near term items on their plate to muck about with it. This creates a paradox in which most leaders see the benefits and would like to see greater AI adoption, but few take the time to advance that goal.

Not being a leader, I got the most out of the book’s discussion of what kinds of prompts can be used to meet various objectives in order to move AI beyond just a personable search engine that (to some degree) shows its work. However, it is intriguing to see how AI may shape various organizations as leadership changes its approach to it.

The author uses a great deal of strategic repetition to pound a few key ideas into the reader’s mind. I found this to be beneficial, but I can imagine some may find the repetition tedious.

Like it or lump it, there’s no getting around the impact of AI on our world. This is a worthwhile read to gain some insight into how that impact may play out.

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PROMPT: Crazy Business Idea

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Daily writing prompt
Come up with a crazy business idea.
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I had a restaurant idea I was going to call “Git It Yo Own Damned Self.” It would extend the Korean Hot Pot / BBQ concept in which one has to do one’s own cooking to include getting your own food from the kitchen and then bussing your own table and washing your own dishes. I realize one couldn’t charge as much, but in the US I think you could still collect 20 – 25% gratuities for the imaginary waitstaff to offset the lesser meal cost.The best thing would be responding to bad reviews with: “Don’t look at me, they did it their own damned selves!”

PROMPT: Taglines

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Daily writing prompt
If humans had taglines, what would yours be?
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30% More Nuts.

BOOKS: “Translation: A Very Short Introduction” by Matthew Reynolds

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Translation: A Very Short Introduction (Very Short Introductions)Translation: A Very Short Introduction by Matthew Reynolds
My rating: 5 of 5 stars

Publisher’s Site

Language translation is one of those tasks that people take for granted is a straightforward endeavor — especially in the current era in which computers are starting to do a decent job of it. It turns out that translation isn’t at all straightforward, and a number of tradeoffs must be addressed through the act of translating — e.g. should one try to convey the original author’s meaning as closely as possible or should one make the writing as approachable and comprehensible to the readership as possible? This might seem like a false dichotomy, but because languages never map perfectly to each other and reflect differing worldviews, there is always some degree of trade-off necessary.

Reynolds addresses not only cases from literature, but also shows the role that translation (and mistranslation) can play in the legal, political, and business domains as well. I found this book to be interesting and useful in providing food-for-thought on the subject. It is particularly illuminating in its discussion of how translation is changing in an era of AI, and how profound an effect this will have on our future. (e.g. People worry about the death of languages with small followings, but if automated translation becomes cheap and ubiquitous, will the pressure to focus one’s efforts on one of the world’s major languages remain?)

If you are interested in issues of language translation, this is a fine book with which to begin one’s exploration.

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PROMPT: Good Leader

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Bloganuary writing prompt
What makes a good leader?
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I don’t think I know, not really. But I don’t feel bad because I don’t think a lot of people who consider themselves experts do either. For example, one of the biggest cons in academia is that professors in business schools often get paid much more than their science and humanities counterparts on the presumption that they would go run businesses if they weren’t paid a higher salary than the others. Most of them would not. The idea that a thorough theoretical knowledge of the world of commerce and the operations of a corporation would translate into all the X-factors needed to head a company (e.g. charisma, risk-acceptance profile, creativity, and an internal emotional landscape that borders on [or is outright] psychopathic) seems laughable. If that’s the way the world worked a quartet of music professors would be outselling the Beatles and the ranks of Olympic gold medalists would be swollen with Kinesiology PhDs.

NOTE: I should explain the “psychopathy” crack. Many of us have quite enough angst from making decisions that seem to have the potential to ruin our own lives. Some can take a little more angst and are ok making decisions that might mess up not only their own lives, but also those of their children. It takes a special kind of reptilian-like nature (beneath the appearance of charm and polished interpersonal skills) to regularly make decisions that can screw up the lives of complete strangers by the hundreds or thousands.

PROMPT: Brands

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Daily writing prompt
What brands do you associate with?
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None whatsoever. I have no loyalty to a logo. If you want my business, you need to provide a product or service that I need at a price &/or quality better than the competitors — every single time.

BOOK REVIEW: Artpreneur by Miriam Schulman

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Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your CreativityArtpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity by Miriam Schulman
My rating: 5 of 5 stars

Amazon.in Page

Release Date: January 31, 2023

This book is about half pep talk on selling one’s art at a higher price and half guide to marketing and selling art. “Pep talk” isn’t meant to diminish what the book does. First of all, the author does offer extensive justification for higher pricing, both from the body of research and from anecdotal experiences. Secondly, this is a pep talk that needs to be delivered and is the most important function of the book, by far. That doesn’t mean the book doesn’t do a fine job with the marketing and selling bits, but there are so many books available on that subject.

The book is directed toward graphic artists, though some of book’s message is of relevance to musicians and poets as well. (Perhaps that’s why I found the pep talk part so important, because it’s broadly germane to artists, whereas sales are quite different for media where huge numbers of copies are made versus one-of-a-kind works.)

If you’re a struggling artist or would like to avoid being one, this book is worth reading.

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BOOK REVIEW: The Art of the Tale by Steven James & Tom Morrisey

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The Art of the Tale: Engage Your Audience, Elevate Your Organization, and Share Your Message Through StorytellingThe Art of the Tale: Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling by Steven James
My rating: 4 of 5 stars

Amazon.in Page

This is a fine book on storytelling, storytelling with a focus on business presentations and speeches. That said, this is a topic for which the market is glutted. There are many books available about storytelling, and while this one doesn’t distinguish itself by being exceptionally bad, neither does it distinguish itself as exceptionally good. It’s a decent book on storytelling, and if you’re interested in stories for work presentations or speeches and haven’t read other books on the subject, you might as well try this one. However, if you’ve studied up on the subject, I wouldn’t expect to discover anything profound or novel in this book.

The book does focus on some subjects more than do others. One of my favorite parts was chapter 11, “Warts and All…,” because it addresses an issue that books tend to overlook or gloss over, and that’s how to deal with the skeletons in one’s closet (or in the company’s closet.) It offers an intriguing look at the dark side of Henry Ford.

One of the strengths of this book is that it summarizes key lessons and repeatedly revisits core concepts (e.g. the StoryCube, which is these authors’ outline for presenting the fundamental elements of a story.) The book’s greatest weakness is probably oversimplifications and banal statements, particularly given that the authors critique the simplifying statements of others. For example, they offer a criticism of the common distinction between plot- and character-driven literature that misses that there is something fundamentally different between Joyce’s “Ulysses” and “The Hunger Games” that is worth understanding, and – to the degree their criticism is true – much of this book could be similarly criticized as oversimplification or false dichotomization / categorization.

Reading this book helped me think about the subject of storytelling, particularly the non-written variety of story, but I can’t say there was anything groundbreaking or of unmatched profundity.


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BOOK REVIEW: Radium Girls by Cy

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Radium GirlsRadium Girls by Cy.
My rating: 5 of 5 stars

Amazon.in Page

Out: April 6, 2022

This is a graphic novel that tells the same story [based on actual events] as the similarly titled, but otherwise unrelated, popular book by Kate Moore. The “Radium Girls” were women who worked at watch factories, painting luminescent numbers on watch dials. Unfortunately, the luminescent material being used was radioactive, and the painting process that these women were taught involved touching paintbrushes to their lips between strokes, causing them to ingest minute amounts of it everyday, often over many years. In today’s world, a person who found themselves glowing in the dark from a job (without protective equipment) would know something was radically wrong, but this took place about a century ago and understanding of radioactivity was much less – though scientists clearly understood that precautions needed to be taken when working with radium.

This book captures the highs and lows of a small group of workers from one of the watch / clock factories involved, the one in Orange, New Jersey. Ultimately, this is a sad story of deteriorating health and premature death, but it also shows a relatively new phenomena of women holding jobs that allowed them to increase control their own destinies. By showing the women as they tasted the good life, the experience of the bottom falling out created a more visceral experience. The women did earn a good wage — not the kind of money that makes cancer worthwhile, but higher pay than the usual salary available to women of the day.

I thought the story was well told and touching. The art was in an interesting style – sure to be the cup of tea of some but not others – but nevertheless clearly conveying events of the story. I’d recommend this graphic novel for readers interested in the subject.


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BOOK REVIEW: The Documentary Filmmaking Master Class by Betsy Chasse

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The Documentary Filmmaking Master Class: Tell Your Story from Concept to DistributionThe Documentary Filmmaking Master Class: Tell Your Story from Concept to Distribution by Betsy Chasse
My rating: 4 of 5 stars

Amazon page

 

This book focuses heavily on the business aspects of making a documentary – including legal, financial, and marketing issues [as opposed to the technical and creative aspects.] I suspect that makes it the perfect guide for many would-be filmmakers who learned the art and technique of filmmaking elsewhere, but who may be lacking insight into how to raise money, manage a team, and get the film seen by the right people – or just any people. On the other hand, if you’re expecting in-depth instruction on how to shoot or edit your film, this book doesn’t discuss those topics in great detail. [And would probably need many more graphics to do so. The author presents concepts like narrative arc and discusses interview questions, but that’s all conveyed readily by text.]

The book consists of 19 chapters arranged into seven sections. Section I is, quite logically, about what questions one should ask and answer before putting significant resources into a film. These are questions that one would logically expect a filmmaker to consider, but that could be overlooked in the heat of passion. For example, are there many films on the same subject (and, if so, did most of them flop?)

Section II discusses the business plan. Once one has preliminarily concluded it’s worth pursuing the project, the business plan involves outlining the project soup to nuts so that one isn’t making it up as one goes along, and running into the problems that improvising creates.

Section III explores various approaches to financing one’s project and what is required of each. There are chapters that compare and contrast investor funding, crowd funding, and grants and alternative funding, and which discuss what is needed for each. There is also a chapter about whether a sizzle reel is likely to be worthwhile. [A sizzle reel is somewhat similar to trailer, but cobbled together from existing footage.]

Section IV is about production. While I said this book is light on creative and technical material, it does address how to go about interviewing, and how to obtain b-roll, music, and other necessary material. Still, a lot of space is devoted to legal and human resources type issues. Section V is about post-production and is also a mix of technical and creative material related to assembling one’s film.

Like Section III, Section VI is one of the cornerstones of the book. It explains how to market one’s film and how to get it distributed. The pros and cons of being shown in a theater versus other platforms (e.g. streaming services, internet sites, etc.) is considered in detail. There is a lot of discussion of legalities and whether it is better to hire someone to handle these tasks or be involved with them oneself. The final section the conclusion.

There isn’t much in the way of ancillary matter in this book, though there are sample contracts and agreements where relevant, that – again – I imagine could be quite beneficial for those entering the field.

As a complete neophyte to the subject, I didn’t know what to expect. I did learn a lot of interesting information about the business and legal considerations involved in filmmaking. Chasse offers a great deal of insider insights. I don’t know how many surprises there would be for someone who’d gone to film school — or even for a dedicated autodidact, but there were certainly a lot of interesting tidbits for an outsider.

I’d highly recommend this book for someone who is interested in making a documentary, though if you haven’t spent a lot of time studying the technical and creative aspects (or at least making iPhone videos,) you’ll probably need to supplement this book with other information sources.

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