BOOK: “Humor, Seriously” by Jennifer Aaker & Naomi Bagdonas

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life by Jennifer Lynn Aaker
My rating: 4 of 5 stars

Book Site

This book aims to bring humor into the workplace — kicking and screaming, if need be. (Or back to the workplace, depending upon to whom one talks.) The authors jointly teach a grad seminar at Stanford’s Graduate School of Business that addresses questions such as: Why is the corporate world so utterly devoid of a sense of humor? What are the benefits of bringing humor into a corporation? And, how can humor be introduced into a corporate setting without undermining other objectives — like taking over with suitable hostility and profitability and decent coffee in the breakroom (or, whatever, corporations are stoked about?)

This book addresses those questions along with more rudimentary questions such as what makes for funny and how can one be funnier than the average internal audit accountant. It also deals with more niche topics, such as the pitfalls of joking around — if you’re the boss — and how to make levity a component of corporate culture.

Like most books about humor that are designed for some other task than tickling the funny bone, one shouldn’t expect a laugh-riot. That said, neither is this a dry text on corporate communications. As I read, I sometimes felt the book tried too hard to throw in a joke and that a number of them didn’t land, but it also occurred to me that one of the book’s intended lessons is that one doesn’t have to be at a Chris Rock or Jim Gaffigan level of funny to engage in (and benefit from) a bit of corporate levity. (Ergo, some of the Dad Joke caliber groaners may have been on purpose and in that spirit.)

I enjoyed this book and felt it was a beneficial read. I’d recommend it for anyone interested in humor, particularly in the workplace.

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BOOK: “Reinventing the Bazaar” by John McMillan

Reinventing the Bazaar: A Natural History of MarketsReinventing the Bazaar: A Natural History of Markets by John McMillan
My rating: 5 of 5 stars

Publisher Site – Norton

This is a highly readable overview of markets: how they work, how they fail, what they’re good for, and what they aren’t. It’s an objective accounting of markets that neither cheerleads nor condemns but rather seeks to get at how markets form a system that is at once both the best of worlds and the worst.

The key to this book’s success is the selection of case studies, many of which are fascinating. While the subtitle, “A Natural History of Markets,” might lead the reader to think that this is a much bigger and more boring book than it is, McMillan actually picks a case or two to illustrate each of the seventeen topical chapters. Topics include: the peculiarities of markets for information, approaches to auctions, issues around intellectual property, inequality, governance and policy interaction with markets, etc.

It’s not easy to enjoy reading a book about economics, but this one certainly draws the reader into its web. I’d highly recommend this as a go-to guide for anyone who wants a compelling and objective introduction to markets.

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PROMPT: Business

If you could start a new business right now, what would it be?

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A “Human Skills for Humans School” that teaches all the important competencies that have been left out of an educational system that is 75% about making the workers of yesterday and 25% about making citizens, but which doesn’t care a whit about building emotional intelligence, self-confidence, natural setting problem solving, movement skills, creativity, primitive living, combat skills for a robot apocalypse, etc. Those worker bee skills are already starting to show their obsolescence and are very likely to continue to do so at an accelerating rate.

The bad news is that AGI and robots are sure to do almost all productive tasks better than humans by the end of the century. The good news is that we have plenty of room to be grow as a species.

PROMPT: Best Restaurant

Daily writing prompt
Which is the best restaurant in your city?

I haven’t tried them all. Supposedly, there could be as many as 6,600 restaurants in the greater metropolitan area (but there are at least 2,700.) I eat out once or twice a week when at home, so… Plus, I have no idea what constitutes “best,” and I don’t trust single experiences as evidence. I once thought I’d had the best fried chicken in the world from a vendor cart in Bangkok. The chicken was probably okay, but I think the fact that I’d walked ten miles and hadn’t eaten in as many hours pushed said chicken into its exalted spot. And I very much don’t trust hype. Long story short, I guess we’ll never know.

BOOK: “The Attention Merchants” by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our HeadsThe Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
My rating: 5 of 5 stars

Publisher Site — Penguin

This book explores the evolution of capturing attention for commercial purposes. It delves into the history of attention economics from the development of print ads to the pursuit of virality via the internet and social media. Wu outlines how different media (e.g. print, radio, television, cable tv, and the internet) learned different lessons about how to make advertising work given the unique nature of each platform. The book also offers insight into how advertising spawned a market for people’s personal consumer information as the internet era began to allow companies to target ads for maximum effect, rather than using the scattershot approach that was all that was available to radio and broadcast television.

I found this book to be informative and it’s a subject of which people should be aware. William James famously said, “…what we attend to is reality.” If James was right, our reality is being shaped by forces that often remain outside our awareness. If you are curious about the attention economy, this is a highly readable overview of the subject.

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BOOK: “The AI-Driven Leader” by Geoff Woods

The AI-Driven Leader: Harnessing AI to Make Faster, Smarter DecisionsThe AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions by Geoff Woods
My rating: 4 of 5 stars

Publisher site – Simon & Schuster

As the title suggests, this is a book about how leaders can use artificial intelligence (AI) to better perform their jobs, jobs which include many aspects – not the least of which is to facilitate greater adoption of AI by their company or organization. The author’s central premise is that AI offers tremendous potential but is often underutilized because leaders have too many near term items on their plate to muck about with it. This creates a paradox in which most leaders see the benefits and would like to see greater AI adoption, but few take the time to advance that goal.

Not being a leader, I got the most out of the book’s discussion of what kinds of prompts can be used to meet various objectives in order to move AI beyond just a personable search engine that (to some degree) shows its work. However, it is intriguing to see how AI may shape various organizations as leadership changes its approach to it.

The author uses a great deal of strategic repetition to pound a few key ideas into the reader’s mind. I found this to be beneficial, but I can imagine some may find the repetition tedious.

Like it or lump it, there’s no getting around the impact of AI on our world. This is a worthwhile read to gain some insight into how that impact may play out.

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PROMPT: Crazy Business Idea

Daily writing prompt
Come up with a crazy business idea.

I had a restaurant idea I was going to call “Git It Yo Own Damned Self.” It would extend the Korean Hot Pot / BBQ concept in which one has to do one’s own cooking to include getting your own food from the kitchen and then bussing your own table and washing your own dishes. I realize one couldn’t charge as much, but in the US I think you could still collect 20 – 25% gratuities for the imaginary waitstaff to offset the lesser meal cost.The best thing would be responding to bad reviews with: “Don’t look at me, they did it their own damned selves!”

PROMPT: Taglines

Daily writing prompt
If humans had taglines, what would yours be?

30% More Nuts.

PROMPT: Good Leader

Bloganuary writing prompt
What makes a good leader?

I don’t think I know, not really. But I don’t feel bad because I don’t think a lot of people who consider themselves experts do either. For example, one of the biggest cons in academia is that professors in business schools often get paid much more than their science and humanities counterparts on the presumption that they would go run businesses if they weren’t paid a higher salary than the others. Most of them would not. The idea that a thorough theoretical knowledge of the world of commerce and the operations of a corporation would translate into all the X-factors needed to head a company (e.g. charisma, risk-acceptance profile, creativity, and an internal emotional landscape that borders on [or is outright] psychopathic) seems laughable. If that’s the way the world worked a quartet of music professors would be outselling the Beatles and the ranks of Olympic gold medalists would be swollen with Kinesiology PhDs.

NOTE: I should explain the “psychopathy” crack. Many of us have quite enough angst from making decisions that seem to have the potential to ruin our own lives. Some can take a little more angst and are ok making decisions that might mess up not only their own lives, but also those of their children. It takes a special kind of reptilian-like nature (beneath the appearance of charm and polished interpersonal skills) to regularly make decisions that can screw up the lives of complete strangers by the hundreds or thousands.

PROMPT: Crazy Business

Daily writing prompt
Come up with a crazy business idea.

Well, as we all know that voice-activated “digital assistants” (e.g. Siri and Alexa,) have both become insanely popular that they and spy on you around the clock, gathering information to sell to “big data” marketing firms, I propose a service that would involve coming to your house and making noises and statements that would turn the collected “information” into disinformation. The best part is, the package could be tailored to your desires and preferences. If you’re a milquetoast person but don’t like that reputation, you could get the Orgy Pack which would make your house sound like a non-stop bacchanal. If you’re really a mobster, there could be the sounds of meetings to set up a church bingo night. The possibilities are endless.

Remember, until the Robot Uprising, don’t let yourself be punked by the machines. Subscribe to DISINFORMATION DAILY today.