BOOK: “The Attention Merchants” by Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our HeadsThe Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
My rating: 5 of 5 stars

Publisher Site — Penguin

This book explores the evolution of capturing attention for commercial purposes. It delves into the history of attention economics from the development of print ads to the pursuit of virality via the internet and social media. Wu outlines how different media (e.g. print, radio, television, cable tv, and the internet) learned different lessons about how to make advertising work given the unique nature of each platform. The book also offers insight into how advertising spawned a market for people’s personal consumer information as the internet era began to allow companies to target ads for maximum effect, rather than using the scattershot approach that was all that was available to radio and broadcast television.

I found this book to be informative and it’s a subject of which people should be aware. William James famously said, “…what we attend to is reality.” If James was right, our reality is being shaped by forces that often remain outside our awareness. If you are curious about the attention economy, this is a highly readable overview of the subject.

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PROMPT: First Time

Daily writing prompt
What’s a book, movie, or TV show that you wish you could experience again for the first time?

I would not be the same person. It would not be the same book.

PROMPT: Perfect Series Finale

Daily writing prompt
What’s a show that had the perfect series finale?

M*A*S*H

PROMPT: Movies or TV Series

Daily writing prompt
What movies or TV series have you watched more than 5 times?

Kung Fu Panda, Kung Fu Hustle, and The Matrix. Together, they contain the sum of all wisdom.

PROMPT: Cartoon

Daily writing prompt
What’s your favorite cartoon?

Currently, probably Rick & Morty. In my youth, I was Looney Tunes over Hanna Barbera, especially Roadrunner, Yosemite Sam, and Marvin the Martian.

BOOKS: “Funny Stuff” ed. by Laura LaPlaca and Ryan Lintelman

Funny Stuff: How Comedy Shaped American HistoryFunny Stuff: How Comedy Shaped American History by Laura LaPlaca
My rating: 4 of 5 stars

Publisher Site — Rutgers University Press

Release Date: May 12, 2026

As the subtitle suggests, this book explores the nexus between American History and comedy across many, varied media (i.e. writing, theater, standup, improv, radio, television, movies, etc.) It’s an interesting book, but I don’t know that it has the right title. Considering the title, a reader might expect a fuller coverage of American History, drawing on whatever humorous outlets existed at the time (e.g. op-eds and satirical articles.) This book is more of a history of comedic content in the US with a substantial discussion of how comedy addressed / participated in changing views on sex, race, and sexuality and with occasional mention of how comedy was involved in other social issues, such as changing views on free speech and expression. You’re not going to learn how comedic writers addressed Smoot-Hawley or the Sinking of the Maine. (i.e. The book leads with comedic content and leans the discussion toward societal influence [rarely toward policy influence.] It does not lead with historical events and draw on appropriate comedic content.)

The book covers a lot of the same ground as Kliph Nesteroff’s The Comedians, though with quite different emphases. Nesteroff focuses on the gritty underside of comedy and the oft unseen dark side of comedians, while this book focuses on comedy as a factor in changing views on race and sex [as well as on the changing technological outlets for comedy.] Funny Stuff does spend a little more time on pre-20th century America than does Nesteroff, but not much more. Both books are heavily weighted toward the late 20th century to present. To be fair, there is much more volume of comedic output in this period. (That said, there were artists I expected coverage of, e.g. Josh Billings, that weren’t included. That’s where the book seems more like a history of comedy and its varied outlets.)

If you’re interested in the development of comedy in America, and its influence on social issues — most extensively attitudes towards race — I’d recommend this book.

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PROMPT: TV Shows

Daily writing prompt
What TV shows did you watch as a kid?

Andy Griffith Show, Carol Burnett Show, Dick Van Dyke Show… wow, they were not creative with names in those days.

PROMPT: Rewatch

Daily writing prompt
What movies or TV series have you watched more than 5 times?

No TV series. Though there might be episodes of “Seinfeld” that I’ve seen that many times (but others I may have never seen at all.)

Re: Movies: “Kung Fu Hustle,” “The Matrix” (the first one,) and “Kung Fu Panda” (the first one.) Nothing else comes to mind, but there probably are some. (Back from the days when cable ran the same content over and over.)

Five times is a lot of times to watch the same thing. If it’s really good, it will be too mentally / emotionally draining to watch repeatedly. And if it’s too bad, it will be tedious to do so. It needs to be in the sweet spot of light, but incredibly entertaining.

PROMPT: Leisure Time

Daily writing prompt
What do you enjoy doing most in your leisure time?

That’s trickier than it seems. I quite enjoy reading and many forms of bodily movement activities (e.g. swimming, yoga, taiji, qigong, exercise, etc.,) but I’d count them more as personal development activities than leisure activities. (Even something as seemingly non-purposeful as juggling.) I sometimes watch TV / movies, but I don’t know that I’d say I enjoy that so much as find it an opportunity to zone out.

PROMPT: Rewatched

Daily writing prompt
What movies or TV series have you watched more than 5 times?

Movies: The Matrix (1999), Kung Fu Hustle (2004), and – possibly – The Dark Knight (2008) and Inception (2010). [Really, I could watch any Christopher Nolan film more than once (and probably need to in order to fully get them.)]

TV Series: None. I can’t think of a series that I’ve watched more than once — except maybe in reruns as a kid, watching episodes out of sequence and on a hit or miss basis.