The Creative Act: A Way of Being by Rick Rubin
My rating: 5 of 5 stars

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This book offers Rick Rubin’s philosophy of creativity and art. For those unfamiliar with Rubin, he’s a ZZ Top-looking music producer who contributed to a lot of successful albums, ranging from hip hop to the rock-n-roll of Tom Petty. He was a major player behind the Run DMC cover of Aerosmith’s “Walk This Way” that blew peoples’ minds in the 80’s. Interestingly, Rubin is neither a musician nor a technologist, and I heard him say in an interview that his great value-added was having an extremely high level of confidence in knowing what he liked. Rubin has a persona that is as much guru as music producer, and this book reflects this broad insight and wisdom.

In the book, Rubin lays out his view of the creative process and the mistakes people make with it, but along the way he offers insight into such interesting questions as why some artists only seem to have one major work in them. While Rubin’s experience is mostly with music (though he also worked with comedian Andrew Dice Clay on Clay’s albums,) his book is broadly targeted towards all artists, and he seems to use as many examples from literature and graphic arts as he does from music.

Rubin does sound a bit woo woo here and there, but I found that many statements — e.g. those that spoke of the universe’s role in artistry — could be interpreted in a way that wasn’t necessarily superstitious. While woo woo sounding statements often get on my nerves, I felt Rubin’s use was poetic and spoke to a broader truth.

I’d highly recommend this book for artists and creative types, regardless of field.

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