TODAY’S RANT: TMI in Advertising

I was reading the label of a bottled tea this morning. It said something like:

To offer you the fullest flavor, our leaves are not washed prior to steeping. The first time they experience water is when boiling spring-water is poured over them for brewing. This is why it’s so important that we use organic farming methods. This ensures the product you get is only tea… and water… and trace amounts of poop.

Sometimes I think big advertising is out of control. Nowhere is this more readily apparent than on Sesame Street. Big money letters like “M” get all the play and “Q” ends up being the stumbling block letter in the road-trip “ABC” game. No one wants to make more words starting with “X” or “Z” any more. Sure there’s a grassroots counter-culture movement, such as Ernest Vincent Wright’s short novel called Gadsby. Wright’s book was written entirely without the letter “e.” To be sure, “e” is a big money letter; it’s made more money off of Wheel of Fortune than any other vowel. Vanna turns the “e”s and the whole puzzle becomes clear. I heard e’s manager wanted to make its purchase value higher than the other vowels, but Pat Sajak showed his ugly side and “e” backed down.

You probably thought this post was going to be about the Super Bowl ads. I didn’t get past the first Go Daddy ad, which creeped me out. I still don’t know who Go Daddy is and what he does. (His name sounds a little like a pimp.) Which, by the way, is just like the medicine commercials. They have these ads for medicine that leave me like, “I don’t know whether your product will give me a boner or loosen my bowels, why are you advertising to me– especially if you’re going to end by telling me that, ‘Side effects may include a bleeding rectum?'”

Here’s said Go Daddy ad. Bon appetit.

BOOK REVIEW: The Restaurant at the End of the Universe by Douglas Adams

The Restaurant at the End of the Universe (Hitchhiker's Guide, #2)The Restaurant at the End of the Universe by Douglas Adams

My rating: 5 of 5 stars

The adventures of Arthur Dent and company continue as Zaphod Beeblebrox chases after whatever it was that he made himself forget, and the group seeks the question to match the answer to life, the universe, and everything. Neither of these issues is resolved with great satisfaction (leaving plenty to be covered in the remaining three books of this five book trilogy.) However, we do learn why Earthlings are so prone to war and bureaucracy.

Time travel is a key plot device in this book. If hilarity will get you over any hurdle, you’ll love The Restaurant at the End of the Universe. But if you’re the kind who geeks out on the minutiae like the grandfather paradox, this book may drive you crazy. They travel forward through time from a period shortly after the end of Earth until the end of the universe. Then they go back to a period 2 million years before the end of Earth.

Spatially they travel from a Vogon-threatened Heart of Gold (ship) in deep space to the Ursa Minor headquarters of the publishers of Hitchhiker’s Guide to the Galaxy to a planet in the Frogstar system that is home to the Total Perspective Vortex (or so Zaphod thinks) to the Restaurant at the End of the Universe (which, coincidentally, is on the same Frogstar planet) to a planet where a ship full of management specialists and telephone sanitizers (and Arthur Dent and Ford Prefect) crash lands. All the while they run into new puzzles and adventures.

While the book is named for the Restaurant at the End of the Universe, that locale is not especially significant to the story. They visit the restaurant in the middle of the book. The restaurant does provide more than its fair share of gags. For example, the group’s interaction with a cow that is bred to encourage diners to eat it is classic Douglas Adams.

This is definitely a character-driven novel. There’s not much of a plot to speak of, but it is hilarious.

View all my reviews

BOOK REVIEW: Brave New World by Aldous Huxley

Brave New WorldBrave New World by Aldous Huxley

My rating: 5 of 5 stars

In Huxley’s utopianish dystopia, an individual’s fate is determined through a combination of genetic engineering, operant conditioning, and hypnopedia (sleep-teaching.) It’s a different dystopian vision than that of Orwell or Atwood; individuals are drugged and encouraged in unlimited promiscuity in order to pacify them and keep them believing that they are happy (without allowing exposure to alternatives by which they might contrast their lives.) Gone are the arts and religion as we know it, and science exists only as a shadow of its former self.

The book follows the story of a “Savage”, named John, brought from an Indian reservation on which this “Brave new world” is unknown. He cannot understand the “civilized” world, and to its occupants he is an interesting anomaly to be gawked at at cocktail parties.

The book ends on an upbeat note as the reader learns of a third world, a world beyond the Brave New World or the brutally impoverished aboriginal lands.

Everyone should read this book to learn that one can be killed with “kindness” as well as with sternness.

View all my reviews

TODAY’S MINI-RANT: On Groundhog Day

Attribution: Marumari (through Wikipedia)ALL HAIL, GREAT GROUNDHOG

Attribution: Marumari (through Wikipedia)
ALL HAIL, OH WISE GROUNDHOG

Today is the one day each year that I hope for first contact with an alien race, because I want their first report back to their home world to be: “Earthlings anxiously await the weather prediction of a large rodent.”

Furthermore, when the aliens ask to be, “taken to our leader”, they will be stunned to find that it isn’t the chubby omniscient rodent. They will be dismayed to learn that our political leadership not only isn’t omniscient, but isn’t even that “scient.”

On the other hand, perhaps they will back the rodents in an overthrow of  our kind. I’m not saying this will happen, but have your varmint rifles at the ready.

BOOK REVIEW: Abraham Lincoln Vampire Hunter by Grahame-Smith

Abraham Lincoln: Vampire HunterAbraham Lincoln: Vampire Hunter by Seth Grahame-Smith

My rating: 3 of 5 stars

In this alternative-history / paranormal novel, Abraham Lincoln is re-invented as a man who experiences great tragedy at the hands of vampires and then devotes his life to hunting them- a battle which culminates in the Civil War. In the Civil War of this book, slaves are not just valued as plantation labor but also as vampire food.

Grahame-Smith’s book is written in the mold of Bram Stoker’s, as a series of journal entries, letters, and missives.This helps to give it a feel of authenticity as that seemed to be a common device in the late 19th century.

Lincoln comes into contact with a number of contemporaries, some vampire but most humans knowledgeable about vampires– such as Edgar Allen Poe.

The perspective jumps can be a bit confusion, but all-in-all it is entertaining.

A movie was made about this book, which I haven’t seen.

View all my reviews

TODAY’S RANT: Preferred Customer Cards

Today at the grocery store, the cashier asked whether I had a preferred customer card.

To which I, of course, replied, “No. Do you have one of my preferred cashier cards?”

I thought that she would be devastated when she realized that she didn’t have my card, but she apparently thought I was joking — which saddened me a little.

I don’t sign up for such cards for a number of reasons, most of which have to do with being a dude.

1.) Wallet real estate premium: As a man, any extra card has to be wedged under one of my butt cheeks where it will sit all day trying to cause scoliosis. While your firm’s card may seem thin, they add up. Therefore, the card had better offer great perqs, such as an option to cut to the front of the line any time I so choose or the knowledge that –should there be a maniac on the loose in the store– lesser favored customers will be shoveled in front of me as human shields.

2.) Commitment limitations: One idea behind these cards is to build customer loyalty. I’m a man who has been happily married coming up on 19 years. Every ounce of my capacity for commitment is spoken for. I have no excess loyalty to spare on a brand of canned corn or on a particular store (you all sell the same stuff.) Sorry Keebler Elves, but I am not above a midnight rendezvous with some freaky Nabisco Oreos. Don’t make me perpetrate a lie.

3.) The Fudgesicle Dossier: When thinking about who to confess my moments of greatest weakness to (as reflected in buying a gallon of “Chunky Monkey” ice cream): a friend, a loved one, a priest; oddly enough Acxiom Incorporated does not spring to mind. Acxiom is one of the big companies that collects information about when you buy tampons or condoms or gas station sushi. Somewhere in a massive server farm sits an e-file, an indelible record of a lifetime of bad decisions as reflected in my consumer purchasing history. I’m not going to feed that monster.

Any way, getting back to my story. The cashier said that without the card my total would come to $21.70, but with one it would only be $12.95. She then proceeded to “blip” a card that she had stored next to the register. It saved me a bundle, so I felt obligated to give her one of my preferred cashier cards.

How to Kill a Rogue Yard Gnome, Part 2

[Don't overthink the symbolism]Attribution: loannes.baptista

[Don’t overthink the symbolism]
Attribution: loannes.baptista

[Part I can be read here.]

Five nights ago, as the sun sank below the horizon and the glow of vibrant colors faded, we three were visited by a fourth from our world. It was the Hargo Chetti. Like us, he had a long flowing beard and a pointy hat, but, unlike us, his face was twisted into a menacing glower. His shell was monotone brown, it was just a temporary husk pulled together from the earth for our meeting. There was no point in a permanent shell; Master Hargo couldn’t stay in the world of humans for long. (Humans thought of the gnome’s shell as the gnome, but to us it was just a container for our noncorporeal selves.)  It’s the scowl. The shell must reflect the gnome’s nature, and no one wants a scowling gnome in their garden. Well, there may be demented people who would like such a gnome, but those people are already beyond our assistance.

In gnomish, a language that doesn’t register in human hearing organs, Hargo said, “I come bearing orders from the Council. They want you to be more active in your man’s dream state.”

I was impressed by Hargo’s ability to project his voice to us, given our wide spacing. We three can only communicate in close proximity, or in the man’s dream state. I was less pleased with the content of his message. I bristled in my response, “I assure you that we are intervening when necessary to keep the man’s dream world from falling into darkness.”

Hargo huffed, “The Council’s orders go beyond maintaining the status quo.”

I said, “We’ve seen nothing suggesting the man needs an injection of cheer into his dream state. Surely, you’ve read our reports.”

Hargo replied, “The Council, which I needn’t remind you has more vision and wisdom than a mere worker gnome, isn’t requesting an injection of good cheer. They desire shadow-mares.” Shadowmares were like nightmares but the ones that cannot be remembered in the waking state. Humans imagine that a nightmare that they can’t remember is inconsequential and has no impact on their waking lives. They are wrong.

Furk, one of my peers, just said, “Yes.” Furk was bored. He thought three gnomes for one man was excessive, particularly when that one man wasn’t important. I suspect because one of the neighborhood cats liked to wee on his shell, Furk had soured on our assignment. Though correlation not being causation, I couldn’t eliminate the possibility that the cats peed on him because he was such a jerk.

I was momentarily speechless. Hookl was also speechless, but that was his usual state.

After a long pause, I said, “I would like confirmation that this is the will of the Council.”

Hargo’s scowl seemed to tighten. Icily, he said, “Are you calling me a liar?”

I felt a shudder rise up through me, but still managed to reply, “No. I just think such a rare and unusual order demands great care.”

“You have your orders.” Hargo said, and then his shell collapsed into a pile of dirt, which was then caught up in the breeze and spread over the lawn. By morning there would be no trace of him.

I didn’t trust the Hargo Chetti. He looked like Santa, sans the jolly. What screams lie more than a scowling Santa. Yet, he is our only point of contact with gnome world while we are on assignment. I’ve always thought that was a weakness in our system.

As Furk began to plan and Hookl resumed being Hooklish (which is to say disinterested), I strained to propel my shell toward the driveway. I moved as swiftly as I could, but it was still a pace that would make a turtle proud by comparison.

A few hours later, I noticed lights stretching down the road toward the drive, the twin beams — with the car— decelerated. The car swung into the drive nearly crushing my shell. Had the shell been crushed, I would have been evicted back to our home world. Gnomes required a shell. I wasn’t powerful enough to summon a shell from the dirt, like Hargo had, not even for a short time. My plan had been to get onto the driveway and block access to the garage. In retrospect, it was not a well-thought plan, but it was the only warning I could give the man in his waking state. Once he went to sleep, it might be too late.

The man seemed to take note of my changed position, but he didn’t return my shell to its original position. He just shrugged and walked into the house.

I wanted to persuade Furk to hold off on obeying the order for now. Silently screaming gnomish across the lawn wouldn’t work, I didn’t have Hargo’s power of projection. The distance between us was too great.

I would have to subvert Furk in the man’s dream state. It would be difficult; Furk would have a plan by now, and I would have to improvise, injecting characters into the dream as needed to counter the shadowmare. In the dream state, I wouldn’t look dwarfish – unless that was called for. I could morph into any character that I could imagine. If you’ve ever had a dream and seen a face that looks totally unfamiliar, you’ve had a gnome dream. If you aren’t sure if you were the lead character in your dream, a gnome has probably been monkeying around in your noggin.

*

Four nights ago, I convened a meeting to the side yard. I wanted to be out of sight. Humans often won’t miss a gnome if it’s gone, but seeing three cavorting draws undue attention. I migrated across in front of the house, a two bedroom ranch, and nudged Hookl, who was positioned midway between my usual position and Furk’s. We then proceeded to meet up with Furk. This would put me at a disadvantage. Moving the gnome shell by force of consciousness is exhausting, and if I had to battle it out with Furk in the man’s dream state that night I would be weaker than usual.

For Furk, who was positioned near the corner of the house, the journey to the side yard and back would short. This was probably why he agreed.

I said, “As you well know, I want to hold off on initiating shadowmares.”

Furk said, “An order has been given by the Council. It may be unusual, but I’m sure they have a good reason, and it is not ours to challenge.”

Hookl said nothing.

I replied, “Maybe they do, and if they confirm their order I will comply. But this is serious, and if there is not an explicit order from the Council, then it is high crime against the Gnome Code of Conduct. You know what shadowmares can do to humans after a time. The humans might not consciously recognize the effects, but we know them well.”

Furk retorted, “If the Council didn’t give the order, then the Hargo Chetti is a liar. Are you prepared to make that accusation, because I’m not?”

Hookl said nothing.

I said, “I’m not calling anyone a liar. I’m just saying this is an extremely rare order and since there is only one gnome linking the Council to us, the possibility for miscommunication exists. If it were a less risky order it might not justify my concern. What if the man does something disastrous because of our mental mischief?” I was lying. I did think Hargo was a liar, but saying that would serve nothing.

Furk said, “It’s like Hargo said, you can’t see the whole picture.”

Before we could even begin our retreat back to our proper positions, we heard the car slow and turn into the drive. There was no use in moving now.

I said, “The man is home. Furk, it is clear that we will not be able to persuade each other. I want to hear where Hookl stands, and we will decide by majority.”

Hookl was not happy to be put in the role of tie-breaker. Making decisions was not his strong suit. “Gee, I’ll get back with you tomorrow.”

We three were well-attuned to the man’s brainwaves. We knew when he went into the house. We all knew that he noticed we were missing. We knew when he was about to come back outside with his flashlight. Soon he was shining the light on us. His forehead was crinkled and his lips pursed. It was an expression of puzzlement. He was trying to figure out how we had gotten into the side yard.

*

Three nights ago, one of us was ejected from this world. As darkness fell, in the feeble light, I approached Hookl to inquire about how he intended to vote. I had no intention of reconvening the group. Furk could come to us if he wanted. He did so.

Hookl said, “I mean, I don’t think we should be hasty. We should take our time, and figure things out. Rushing now won’t help any…” He just went on like that, noncommittally, for some time.

It must have sounded to Furk like Hookl was siding with me because Furk kept migrating, pushing into Hookl’s side. I don’t know if Furk just wanted to persuasively intimidate Hookl, or if his intentions were more nefarious. At any rate, there is a slope to the land in the front yard, and many loose rocks. This contributed to Hookl’s shell begining to tip; Furk did not let up. There was nothing I could do but watch as Hookl’s shell tipped.

There was a hole in the bottom of Hookl’s shell from the manufacturing process. It didn’t matter as long as the hole was sitting on the ground. If the shell tipped over, Hookl could maintain himself inside as long as there was only on hole in the container. It was the same principle as a bucket being inverted and pushed down into water. The bucket captures air inside. Add a second hole, and the water plunges in to push the air out. When Hookl’s shell tipped, its shoulder landed on a rock and the ceramic cracked. In a whoosh, Hookl was ejected and forced back to our world, to our dimension.

There would be at least one more night of battling it out with Furk

*

Two nights ago, my fight with Furk continued beyond the dream state and into the physical world. It ended with a gnome sumo match, and Furk was sent home much as Hookl had been.

I didn’t know how long it would be before someone showed up, Hargo or someone on the Council’s behalf. If I was right, and Hargo had gone rogue, it might be never. He might cut his losses.

I began to rest easy in the belief that I could protect this man’s dream state. And then the putz put a baseball bat through the side of my head.

TO BE CONCLUDED

How to Kill a Rogue Yard Gnome, Part 1

Attribution: Colibri1968

Attribution: Colibri1968 (Is this gnome too sexy?)

Five nights ago, coming home at days end, nosing my car into the drive, I startled. Where my headlights should have roamed over a patch of bare grass, instead the light glared off of the white beard and ruddy cheeks of one of my three lawn gnomes. I braked and swung the wheel hard to avoid grazing the gnome with my bumper. I could have sworn that gnome was always much closer to the house.

Somebody must have moved it.

By the light of the next morning, a ring of flattened, brown grass confirmed my suspicions from the previous night. I had no time to consider who might have moved the gnome.

No harm, no foul.  

*

Four nights ago, coming home, the gnome was not at the edge of the drive where it had been. I assumed that whoever had moved it put it back where they found it. But it wasn’t there either.

Rummaging through a drawer of loose tools and hardware, I grabbed a flashlight. I went through the front yard, swinging the beam of light in wide arcs, intent on finding the missing gnome. It was then that I noticed that the others were missing. I was considering whether it was worth calling the cops for the theft of a few cheap yard gnomes when I turned and my light reflected off something white in the side yard.

I rounded the corner cautiously, not wanting to piss myself if some prankster youths jumped out from my shrubs. There were no youths, just the three errant gnomes. The trio faced into the center of a circle as if they were conversants at a cocktail party. I looked around, in case this prank was being caught on some sort of candid camera. Not that I would be able to see the conspirators in the darkness, for I didn’t want to go shining my light into the neighboring properties. So I shrugged and went back in the house leaving the gnomes to their silent cabal.

The next morning, the gnomes were back in what— as far as I could tell— were their original positions.

*

Three nights ago, I came home hoping the prankster had gotten it all out of his system. But when my headlights washed over the front lawn, I gulped. One of the gnomes lie on his back. The other two stood gazing into each other’s eyes, one at the downed gnome’s feet and one at his head.

This is getting to be enough already, I’d thought.

Given the ominous tone of the latest prank, I didn’t venture outside to reset the gnomes that night. I had a largely sleepless night, wondering if this was more than a prank, if it was some sort of dire message. I put my sleepless night to good use devising my plan.

In the morning I found that two of the gnomes were back in their original positions and the third was missing altogether. That sealed it. I would move forward with my plan.

*

Two nights ago, I came home later than usual, having stopped at an electronics store to buy a video camera with night vision and a tripod. You’ll not be surprised to learn that one of the two remaining gnomes was smashed to shards while the other stood casually at its feet.

Anger now trumped fear, and I was prepared to catch the culprit in the act. Without turning on the light in the front room in order to avoid alerting my tormentor, I set up the tripod. In my bedroom, where nobody could observe me, I made sure the camera worked. I recorded the cat yawning and played it back. I cut the lights and made sure the night vision worked. I confirmed that I had sufficient memory for the entire night. Returning to the front room, I trained the camera on the gnome and gnome remnants. I checked and double-checked the power, memory, and the settings. Confident that all was set to capture the ne’er-do-well, I retired to bed for a sound night’s rest.

The next morning, I strode into the front room. I could see through my front window that the gnomes, broken and whole, were both gone from where they had lain, and that the camera’s red light was still showing recording in progress. I stopped the camera, confident I had captured the scallywag on video. I would call the police, and I would have the evidence I needed.

I pressed “play” and watched the green grainy video. There was nothing but stillness and the occasional branch trembling in the wind. In the interest of getting to work on time, I fast forwarded. When I was at eight times (8X) speed, I noticed there was and impression of movement, an inexplicable gradual shift of the standing gnome. The gnome shards also seemed to become faint, as if they were dissolving. I thought my eyes were playing tricks. At 32X speed, the standing gnome migrated itself out of the frame while the shards seemed to dissolve into thin air. No person or animal — other than a common squirrel– ever entered the frame.

Leaving the house that morning, hoping that the evil was now at an end, I was shocked to see that the remaining gnome hadn’t liberated itself from my property. It was right where I had set it years before. Unsettled and convinced that something wicked had taken up residence in my front yard. I grabbed an aluminum baseball bat from my garage and I swung hard into the gnome’s ear. The head flew off, revealing its hollow core. I must have looked like a madman to my neighbors as they went to work, gawking at me as I smashed the gnome to shards and then the shards to dust.

So you must be wondering why this is Part 1 and why there is further writing below. I just told you how to kill a rogue yard gnome. Did I?

*

Last night I came home to find a gnome sitting indignantly in the place of the gnome I had smashed that morning. It looked very much like the one that I had dashed to smithereens eleven hours before; except that instead of a big, beaming smile, its face was a scowl.

TO BE CONTINUED

BOOK REVIEW: Something Wicked This Way Comes by Bradbury

Something Wicked This Way ComesSomething Wicked This Way Comes by Ray Bradbury

My rating: 4 of 5 stars

Bradbury creeps us out by showing us a carnival through the eyes of two young boys. The month is October, and the carnival arrives in the dead of night. Everything about this story is meant to make one ill at ease, but at first we don’t know they boys minds are just playing tricks on them. The author gradually reveals the carnival is pure evil.

The boys, best friends, end up in over their heads, and being pursued by the carnies. Believing his son’s fanciful tales of time-bending carousels and a hall of mirrors that distorts more than light, a father plays a key role in the battle to restore normality to their town.

The strength of this book is Bradbury’s use of language. The book exudes creepiness, and in doing so captures just the right tone.

The weakness is its ending (which I will not get into to avoid spoilers.) It falls a little flat, particularly given the great build up.

View all my reviews

TODAY’S RANT: Pudgy Dictators, Ugggh

This is my iron hand for which to rule you.

This is my iron hand for which to rule you.

Well, the new Kim on the block is about to pop his first nuke. This will be the third test for the PAB* Dynasty over all. Of course, as an AP article today indicates, we won’t necessarily know whether they succeed because any seismic event emanating from the country might just be a perfectly choreographed simultaneous jump by all citizens.

News reports suggest that Kim is upset about the latest sanctions. While sanctions generally don’t succeed (see Iran), we have hit the DPRK leadership where they live by restricting the flow of commemorative NBA bobble-head dolls– preventing the new Dear Leader from finishing his collection. This has led to veiled threats that he might, “Stop lavishing on the world glorious views of national splendor and brilliance… or bust a nuke up in America’s grill.'”

We need a better class of dictatorial villain. North Korea’s one success has been in killing the new Red Dawn movie by providing such an improbable nemesis. (They almost killed James Bond in the same manner.) Don’t let them kill again.

* PAB = Pudgy Ass Bastard

If you like dark DPRK humor, their state news service is hilarious.

P.S. I had real trouble deciding on which caption to use for the photo. Please let me know which caption you prefer [write-ins enabled.]

KimJongUn3