Tag Archives: brand loyalty

PROMPT: Loyal Subscribers

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Daily writing prompt
How do you build loyal subscribers?
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I don’t know and I kind of hate the term “loyal” applied to commercial and / or attention capturing domains. There can’t be any reasonable expectation that someone who bought your product once (either in cash or attention) owes you their attention and / or dollars in the future. If the answer is anything else than do your best work EVERY. SINGLE. TIME, then I think we’ve jumped the shark as a species.

PROMPT: Brands

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What are your favorite brands and why?

The ones that offer the best value for the money at a given time. I have no brand loyalty, and — in fact — find it to be an absurd concept. It’s corporate hacking of humanity’s proclivity for tribalism in service of profit-maximization.