PROMPT: Loyal Subscribers

Daily writing prompt
How do you build loyal subscribers?

I don’t know and I kind of hate the term “loyal” applied to commercial and / or attention capturing domains. There can’t be any reasonable expectation that someone who bought your product once (either in cash or attention) owes you their attention and / or dollars in the future. If the answer is anything else than do your best work EVERY. SINGLE. TIME, then I think we’ve jumped the shark as a species.