If anything sells a book more effectively than sex, it’s being banned. One knows that a book contains powerful ideas when someone goes to the effort to try to have it banned. Granted, the powerful ideas may or may not be good ideas–or true ideas, but thinking minds will demand to see for themselves. (I for one will be stopping by my local bookstore to see if they have a copy they’ll sell me for less than 1,000 rupee [$16USD], because I’ve got to know what has the thought Nazis up in arms.)

But does a self-imposed ban have the same effect? Penguin India settled a suit by agreeing to stop printing the book The Hindus: An Alternative History, and to burn outstanding copies. This, after a protracted legal battle against a Hindu nationalist group called Shiksha Bachao Andolan. However, there may be more to it than simply trying to build sales on the four+ year old book (that likely would have been long forgotten in an environment of free speech.) Indian law makes it a criminal offense to offend Hindu sensibilities, and thus puts the publishers in physical as well as fiscal jeopardy. Of course, it’s already come and gone as a best-seller in India, so it couldn’t hurt to restoke global interest.

It should be noted that there isn’t overwhelming support for banning the book in India. There has been outrage against Penguin’s fold by Indians who read, who believe in freedom of speech, and who are terrified of the idea of a crime of hurting someone’s feelings by discussing their religion’s history. (The latter being a direct route to tyranny if ever there was one. )

As I said, sex sells and bans sell double; the book in question has both. One might be inclined to think that it’s some sort of porn novel churned out on pulp.  Actually,  the author is a Professor of Religious History at the University of Chicago, Wendy Doniger. The book does apparently focuses heavily on the role of sexuality in Hindu mythology. What some readers might not know–and might be surprised to learn–is that hardcore Hindu nationalists are two steps to the right of Jerry Faldwell on issues of sex.

Here’s are accounts by the LA Times and Galleycat.

One of the most extensive discussions of the forces who succeeded in getting the book banned is in the NY Times.