This is a brief guide to storytelling and story building, particularly as it pertains to public speaking. Its emphasis on TED Talks is just to capitalize on the popularity of that forum as well as to draw widely known examples. There are no novel insights offered in this book. It’s the same information one could find from many other sources. However, it’s concise, well-organized, and uses examples pulled from popular TED Talks, and so readers may get some synergies from familiarity with a given speaker’s delivery.
The book is organized into nine chapters. The first introduces the topic by explaining why stories are so much more effective than other approaches to public speaking. The second chapter is about hooks and conflict. The third chapter is about the twist or element that makes the story interesting—as opposed to a straightforward accounting of events. Chapters four through six are all related in that they deal with providing the sensory and other details necessary to make the story come alive for the audience member. Chapter seven is about the effectiveness of stories with a positive message. Chapter eight steps back and examines the overall flow of the story with key way-points of consideration. Chapter 9 is a summation of key points. It’s mostly a list of the 23 bullet points that were made throughout the book, each of which is also located at the end of its respective chapter.
I’d recommend this book for anyone preparing for a public speaking engagement. However, I should point out that the price seems to be higher at the moment than when I bought it. I wouldn’t recommend spending a lot on the book because the information is so widely available.