I suspect this meant to imply “in a good way,” but I would like to express the view that this is often not good. It’s often because the book is inaptly titled and its blurbs and tag lines deceptively written. When I first started doing reviews I used to get (and am sure I still do but these days ignore them,) “I see you liked X, this is X meets Y!” [Where “Y” is something that is incredibly popular, and “X” was a book I had reviewed positively.] The first time I was intrigued enough to check one of these out, I found a book that bore no resemblance to X, Y, or to good writing of any kind.
The moral of the story is, if someone is selling a marketing plan about how to build blurbs, elevator pitches, titles, and other marketing information that are completely detached from the real product, ignore them. It is in no way a winning strategy for selling books. Nothing good comes of trying to trick someone.
Tiger Riding for Beginners 