Jean Baudrillard was a French Postmodernist philosopher who passed away in 2007. To those who aren’t navel-gazers of the philosophical variety, he is best known – if he is known at all – for having influenced the conception of the game-changing sci-fi movie, “The Matrix.” While I haven’t yet read “Simulacra and Simulation” – the book said to have inspired the Wachowskis, it seems that the influence of Baudrillard on the film’s world is that he provided abstract ideas that the film takes in a more literal sense. If this book represents his ideas well, Baudrillard didn’t claim that we are in a computer simulation run by an AI [or by anyone / anything else, e.g. an alien overlord] (that would be more in line with ideas presented by Swedish Philosopher, Nick Bostrom.) Baudrillard’s claim is that we are increasingly building and gathering around us a world of things that are — at their most fundamental level – signs and symbols. However, it’s also true that there are some quotes and concepts that make there way into “The Matrix,” probably most famously, “the desert of the real.”
A film [and its source novel] that might be said to more directly reflect Baudrillard’s ideas is “Fight Club.” Which isn’t to say that Baudrillard deals with issues of lost masculinity [he is, to many in academia, infuriatingly contrarian on gender related issues — proposing seduction as the source of feminine power to balance the masculine.] Instead, the ideas that play into “Fight Club” are that human beings have become – first and foremost – consumers, and second that people are striving for hyperreality — an existence that is more real than real. These core ideas: 1.) human as consumer, more so than producer; 2.) the world as a simulation; and 3.) the pursuit of hyperreality are book’s bedrock.
Built on that bedrock is a flow of topics. There are considerations of what Baudrillard’s ideas mean for art and entertainment. What is art? Is high art and low art a meaningful distinction? Baudrillard’s ideas are contrasted with various schools of thought that were active at the same time such as Marxism, psychoanalysis, and feminism. Of course, as a postmodernist, Baudrillard takes aim at the arrogance and absurdities of modernity, e.g. criticizing the prevailing notions about “primitivism.”
As the subtitle suggests, this book uses graphics. In the case of this book, they are mostly cartoon drawings, along with a few diagrams. Some of the cartoons repeat key text and definitions [like a text-box, but including whimsical cartoon images] and other depict debates between Baudrillard and his contemporaries.
I found this book was an informative outline of Baudrillard’s thinking. Baudrillard’s ideas are complicated, and thus conveying them clearly is a challenge, still I think that there were points at which the author could have favored clarity over scholarly precision in his discussions. If this were a philosophy text, that wouldn’t be valid criticism, but as this book is meant to be a basic introduction, I think it’s fair to say.